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Consumer Health & Wellness

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By: Sean Moloughney

Editor, Nutraceuticals World

Now in its 3rd edition, “Consumer Health & Wellness 2010”—a report from Richard K. Miller & Associates—assesses healthcare planning and decision making from a consumer/patient perspective, including how consumers view their personal health and the measures they take to maintain good health. The report presents consumers’ attitudes toward their health and how they research healthcare, select hospitals for treatment and choose providers. Also included is insight into consumers’ health-related behaviors and the influence of marketing on the choices they make. Demographic, state-by-state, and city-by-city analyses as well as findings from recent market research studies are also presented. Hospitals, health insurers and pharmaceutical executives can use Consumer Health & Wellness to better understand consumers’ health needs and decision making related to their care. Using the behavioral analyses in this report, strategic planners can optimize marketing, better addressing patient expectations and ultimately, improving patient satisfaction. For further information: www.pharma-reports.com

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